d e t e k t o r i n t e r n a t i o n a l · 3 7
end market, but it will take some
years before we get there. Right
now the mid-end market is our
focus", says Tim Shen.
Security as a Service
A trend among IP-video product
suppliers is to get into the access
control market in order to increase
their offer to the market. IP-video
surveillance product suppliers like
Axis, Genetec and even Milestone
Systems are among the companies
that are offering something to the
access control market. Does Da-
hua believe in access control as a
possible way to increase business?
"Yes, we believe in access
control as a possible growth, but
also in alarm systems. The market
is looking for total solutions," says
Tim Shen, who sees the trend to-
wards Security as a Service and the
demand for cloud service solutions
growing.
"We are already offering solu-
tions cloud service in China and
we will of course be able to offer
it to the markets in west as well in
the future. Cloud based service so-
lutions for video surveillance, but
also alarms and and access control
will become common in the
future, especially in the low end
and mid end segments", conclu des
Tim Shen. n
Mr Liquan was also expressing
his view on what is the biggest
challenges for Dahua, the security
technology market in general and
for the video surveillance market
in particular?
"For Dahua, we will invest
more on localization, and one
important approach for that is to
build local offices, because by do-
ing this, we can better understand
the local market and their demand
and thus to provide more instant
and good services".
Heading for
high-end market too
Product wise Dahua will focus
on IP video products, but also to
complete their HDCVI portfolio,
from cameras, DVRs, NVRs as
well as HDCVI optical transmit-
ters, adapters and matrix products.
Another specific focus area which
Dahua believes in will have a great
impact on the growth is IP- em-
bedded analytics, according to
Tim Shen.
Chinese manufacturers are
usually strong in the market for
low-end products. However Da-
hua see themselves as a supplier
of both low-end and mid-end
products.
"We are shifting to mid end
and moves also towards the high
strongest impact on the growth.
"High definition is undoubted-
ly one of the main trends, and we
can see that the life span of a new
product or technology become
much shorter compared with days
before, I mean, previously, a new
technology will be active for like
five years, but now, just around
one year. And another result
brought by this trend is that the
price will come down and become
more affordable", says the CEO of
Dahua and adds on "intelligence"
as another important trend.
"Products with intelligent
functions will become more prac-
tical. And the IVS functions will
vary further according to different
vertical markets. For example, the
needs between mobile markets
and retail are totally different, so
what we do is to differentiate the
intelligent functions and to make
them more customized".
Fu Liquan mentions also a
third trend that he think will have
a big impact on the growth.
"The rise of network and big
data provides more opportunity to
home-use security market, and the
industrial crossover makes things
more integrated, for example, the
video door phone integrates video
surveillance, alarm, access control
and home automatic all together".
of analogue cameras. A glance at
this year's first six month reveals
that the sales of IP camera accounts
for 31 percent while analogue cam-
eras stands for 23 percent, which is
the double quantity compared with
previous year, because of the big
sale of HDCVI products.
drives for growth
An interesting question is of course
how Dahua is looking on the busi-
ness ahead. How will the growth
look like? According to the CEO of
Dahua, Mr Fu Liquan, compare to
2013 the company expects to dou-
ble the sales by 2015. Furthermore
he gives his view on the company's
product strategy for the nearest
future.
"IP solution will still be the
mainstream and we will continue
to refine this product line, includ-
ing fixed lens and vari-focal IP
cams, intelligent IPCs as well as
those for ITS sector. Meanwhile,
I believe that HDCVI will have
a great potential in the years to
come as it is not only meet the
demand for HD but also has its
unreplaceable advantages, like
offering an easier way for analog
users to have HD experience at
analog price, " states Fu Liquan
who also points out what he think
are the trends that will have the
international outlook /
the asian product invasion
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Security News Every Day
www. securityworldhotel.com
Dahua's manufacturing capacity is stunning. In one month the factory can produce 250,000 analogue and IP cameras, 200,000 DVRs, 25,000 NVRs and 28,000 speed domes.