3 6 · d e t e k t o r i n t e r n a t i o n a l
international outlook /
the asian product invasion
"We also think IP is an impor-
tant trend and we do invest a lot
in this sector to refine our product
line. The reason why we develop
HDCVI is to offer an easier way
to upgrade the existing analogue
system, to accelerate the develop-
ment of HD. It is our pursuit
to provide HD experience at an
analog price," answers Tim Shen
who also is eager to furthermore
explain the benefits with this
technology.
"HDCVI features easy upgrade
to HD, long-distant transmission,
no latency and three signals over
one cable, providing a new ap-
proach for customers to experience
HD and accelerates the popular-
ity of HD. As the supplier of the
technology we deliver a simple
way to realize HD".
When it comes to Dahuas
production and sales in the surveil-
lance camera segment, the IP units
have already passed the analogue
models by far. However the HDC-
VI have given the boost to the sales
We have been weaker in
North America but this year
this market is coming on strong,
explains Tim Shen.
Invented HDCVI
Dahua started as an analogue
video surveillance product
manufacturer. But now the sales
of IP products are catching up and
represents a share of 40 percent.
However Dahua have also contin-
ue to develop analogue products
and the company have lalso devel-
oped and launched their patented
HDCVI concept. HDCVI means
High Definition Composite
Video Interface and has become
an over-coaxial-cable analog HD
video transmission standard. The
technology renders two HD video
formats, 1080P (1920×1080) and
720P (1280×720) by progressive
scanning. Why have Dahua taking
the lead in this technology in a
time where IP technology are for
sure about to replace analogue
systems?
equipment in the world and has a
stunning capacity. In one month
the factory can produce 250,000
analog and IP cameras, 200,000
DVRs, 25,000 NVRs and 28,000
speed domes.
But how does Dahua keep up
with the product development?
"We keep on investing and
building strong R&D capabilities
for new technology and innova-
tion. The investment in R&D is
almost equivalent to 10 percent of
our sales revenue every year", says
Marketing Director Tim Shen.
55 percent growth
Even though Dahua is a fairly
new player on the international
market, the company has already
offices or sales representatives in
Asia, the Americas, Europe and
Oceania. For the European market
the company has established a lo-
gistic center in Netherlands. And
with continues strong growth the
company will increase their physi-
cal presence on different markets.
According to Tim Shen, Dahua
had a growth of 55 percent in
2013. For this year (2014), the
growth is about 20 percent after
the first six months.
Today the total export sales is
$280M and geographical wise the
Asia Pacific /Middle East markets
has the largest share, followed by
Europe, Africa, Latin America and
North America.
In a few years time China has
become a very strong exporting
nation of video surveillance prod-
ucts. The reasons for the success
are many. A steady and fast eco-
nomic growth, governmental sup-
port for exporting companies and
cost efficient man power in combi-
nation of resourceful educational
infra-structure are some reasons. A
very important factor is of course
the gigantic domestic security
market in China. For Dahua, the
world second biggest provider of
video surveillance equipment, ac-
cording to IHS, the revenue from
sales at the domestic market stands
for $602M of the company's total
revenues of $882M.
R&d in the center
Dahua's headquarter is located
in the beautiful province of
Hangzhou, just an hour away
from Shanghai(with the fast train).
The area is very much a center of
China's manufacturer of video sur-
veillance products. Dahua started
off as a producer of DVRs and
NVRs. This product segment was
for a long time dominating their
business. Now, the growth comes
from sales of cameras.
With 6,000 employees, where
by more than 3,000 professionals
are part of the R&D team, the
human resources are impressive.
Today Dahua is the second biggest
manufacturer of video surveillance
Dahua a fast
growing giant from China
with sales of $882 million in 2013 Zhejiang dahua
Technology Co (dahua) is one of the world's largest
manufacturer of video surveillance equipment. detek-
tors editor-in-Chief has made a visit to the headquar-
ter in Hangzhou to find out how the company views
their role on the global security market and what
trends and challenges they see for the future.
By Lennart Alexandrie
Asia and the Far East has been the security technology supply "factory" for the global market since before
the nineties due to the low manufacturing costs in the region. But lately, these Asian companies have been
demonstrating that they can make a big difference in the security technology market by performing in other
areas aside from just their "factory". Today, several Asian companies have become well known international
brands and are challenging the leading European, American and Japanese brands on the security market.
Detektor has met up with some of these companies that have already made an impact and are growing
fast on the international scene, to discover their views and motivations.
Security News Every Day
www. securityworldhotel.com
According to the CEO of Dahua, Mr Fu Liquan, compare to 2013
the company expects to double the sales by 2015.