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large turn-key and enterprise
level projects. Report author
and senior analyst Blake Kozak
comments, "Outside of large
infrastructure projects such as
airports, much of the growth
that will occur in the region will
take place in end-user industries
such as hotels, manufacturing
and commercial. For electronic
access control, stadia remains a
relatively small market and will
remain so despite renovations
and new construction projects
in preparation for the 2014 Fifa
World Cup and 2016 Olympic
Games to be held in Brazil".
Local presence important
Kozak continues, "as the world's
fifth largest country, both by
geography and population,
the sheer size of Brazil suggests
success in the country could
underpin future growth oppor-
tunities elsewhere in the region.
Suppliers who can establish a
local presence, competitive pric-
ing and a detailed explanation
of the benefits and services that
come with access control equip-
ment will be best positioned to
take advantage of these growth
opportunities".
rated into the turnstile and time
and attendance equipment.
end-user industries
Despite the barriers to entry that
currently exist in Brazil, the sheer
size of the country suggests several
opportunities remain compared
to other parts of the region.
While local suppliers of access
control equipment have a greater
understanding of Brazils unique
complexities, opportunities still
exist for multinational suppliers
who continue to gain traction in
tional suppliers looking to enter
this segment of the market need
to consider the following: Brazil
has the largest number of local
suppliers compared with any other
country in Latin America, making
for a very competitive and price
sensitive market at the low and
mid-end. Local projects in Brazil
typically incorporate time and at-
tendance and turnstile equipment
with securing the entrance being
a number one priority. Suppliers
looking to enter this market will
be required to have knowledge of
both equipment types as well as
the legal regulations governing this
technology. The product portfo-
lio of local suppliers in Brazil is
more geared towards edge devices
versus traditional access control
equipment such as readers, control
panels, cards and software. Many
of the edge devices are incorpo-
According to IMS Research, Brazil
remains a largely untapped market
because of subsidies and local
regulations that make it difficult
for multinational suppliers to
compete on a level playing field,
particularly within small-to-medi-
um sized projects.
Knowledge of regulation
The reports suggests that interna-
security
technology market
Although Brazil is currently the largest and fast-
est growing market for access control equipment in
Latin America, growth could be much higher if not
for some barriers to entry impacting the migration of
international security suppliers. A recent study by IMS
Research estimates that the Latin American market
for access control was worth more than $116 million
in 2011.
Braziliangrowthinaccesscontrolcouldbehigher
Austin, USA
and demo systems. Many of these
installers will only have taken
a general training course for an
overview of what the technol-
ogy offers, while many still have
had no formal training what so
ever. This knowledge needs to be
provided to installers, so that the
installers feel more comfortable
with IP systems."
Also topping the list of additional
support required was telephone/
web support, demo systems/ma-
terials and better software/SDKs
(software development kits).
No formal training
Bremner continues, "Systems
installers have stated their require-
ments for better training, support,
Paul Bremner, market analyst
at IMS Research comments,
"While almost 40 percent of
systems integrators would like
to use IT distributors, there
remains a large percentage that
do not. The main concerns are
that IT distributors have the
knowledge about the network-
ing part of the installation, but
many still lack the knowledge of
what lenses, housings or physical
mounts to use. The other factor
holding back many traditional
systems integrators are the legacy
security distributors where strong
relationships exist and continue
to persist."
Better training
Another key finding from the
research was that almost 80 per-
cent of North American systems
installers said they required better
training from their suppliers of IP-
based video surveillance products.
SecuritysystemsintegratorsunsureofITdistributors
Wellingborough, UK
A new report from IMS Research has found that
almost 40 percent of North American security systems
integrators would prefer to deal with IT distributors
when purchasing their IP-based video surveillance
products. In europe this figure surpasses 50 per cent
of systems integrators and installers.
Despite the barriers
to entry that cur-
rently exist in Brazil,
the sheer size of the
country suggests
several opportuni-
ties remain compared
to other parts of the
region.
"While almost 40 percent of systems
integrators would like to use IT
distributors, there remains a large
percentage that do not."