d e t e k t o r i n t e r n a t i o n a l · 1 5
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Before acquiring Niscayah you
had offices in France, the UK
and Belgium. Which are your
three largest markets in Europe
today?
"They are France, Sweden and
Spain. France is the largest
market."
What is your biggest challenge?
"I believe it is to stay focused on
the core business. I am not wor-
ried. With Niscayah we have not
only acquired a strong franchise in
Europe, but also a fantastic set of
talent. I am very confident of the
future; the challenge is probably to
remain focused on our objectives
without being distracted by other
opportunities that we may find."
Talking about opportunities...
will you acquire more security
companies?
"We would love to growth is our
focus, but not necessarily right now.
Acquisitions depend on oppor-
tunities. Tomorrow we may have
another important opportunity
and then we will consider it very
seriously. Security is definitely one
of the most important platforms for
Stanley Black & Decker and we are
definitely interested in acquisitive
growth. It may happen in a month
or in a year, but today my main
objective is to successfully complete
the integration of Niscayah into
Stanley Black & Decker."
How big do you see Stanley
Black & Decker's security divi-
sion in five years time?
"I believe that security will have an
over proportional growth within
Stanley in terms of percentage. I
would not be surprised if we dou-
ble our size from 3.2 billion to 5
or 6 billion. Strategically, doubling
our size is something that is realis-
tic within 5 years. Security is one
of the growth platforms." n
we will not be able to position
ourselves to successfully serve
international key accounts. Also,
we will achieve more leverage if we
buy the same camera everywhere
in Europe. Instead of investing 10
million, we can invest 20 million
and the supplier will give us a bet-
ter price. This is another interest-
ing aspect of standardisation and
consolidation."
What is the difference between
Stanley Black & Decker in USA
and in Europe?
"Our strategy is quite similar. The
difference is that in North Amer-
ica, we have a combination of
electronic security and mechanical
security. In Europe we basically
only have electronic security."
Where will you be experiencing
the best growth in the future, in
the US or in Europe?
"In the short term, probably
in the US. Spain is one of our
major markets and the situation
there is difficult, just as in Italy.
2012 is really not a brilliant year
for southern Europe, but I am
extremely confident that this
company has a great future in
Europe as well. The economy will
recover one day."
Where in Europe are you
experiencing the best growth?
"We are happy that the Nordics
are doing a good job. I do not
think we are losing market share
in southern Europe, but the
market is slowing down a bit. So,
mainly northern Europe."
What about Eastern Europe?
"We do not have much business
there. We are planning to go there,
but not now. First we would like
to create conditions to make our
customers happy and complete a
very solid integration."
the interview
Stanley Black & Decker security milestones
2005
Stanley acquired Security Group, Inc. which was composed of
Sargent & Greenleaf, Inc., a medium and high security locks manu-
facturer, and Safemasters, a North American provider of physical
security installation, maintenance and repair services.
2006
Stanley acquired Sonitrol and Xmark Corporation.
2009
Stanley announced a merger with Black & Decker. It was completed
on March 12, 2010 and the size of the company almost doubled.
2011
On September 9, the acquisition of Niscayah was finalised.
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