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the VMS market
analyse if a selected offer draws
more customers, what happens
in check out-lines and see if a
restaurant is clean without having
inspectors in cars going around
town. There are many examples of
video analytics for several markets,
like heat mapping and people
counting."
Does the video analytics
really work this well?
"Yes, video analytics is the future
when it comes to video surveil-
lance, and also the link to other
technologies such as lighting. We
just have to communicate all the
possibilities to the market. It is
very exciting that our partners
are working on things we havenīt
even thought about.
So how do you spread the word?
"Via for example leading maga-
zines, the web, social media and
ongoing agreement on updates
and service, which also bring
new ways to use the technology.
Milestone isnīt all about security
any more, we have many solu-
tions for different verticals where
security isnīt the main priority, for
example hospitals, commerce and
banks."
Do you have an example?
"A hospital might want to
monitor a patient that has gone
through surgery and is about to
wake up. There you can have a
camera instead of a nurse check-
ing in on the patient every five
minutes. It saves money and the
patient can get immediate help if
something happens."
Any other examples?
"A restaurant chain can be in full
control of all restaurants by using
cameras and analytics. They can
"It has already transformed into
a security management platform
that several technologies are
hooked up to, like access control,
smoke generators, lighting and
so on. This is something both we
and our partners analyse and de-
velop constantly. That is also why
we now strengthen our organisa-
tion with the best staff possible."
What are Milestone's
growth aims?
"It is no secret that IP is the
fastest growing category within
security. Our ambition is, and
has been for a long time, to be
the best and strongest player on a
market with double digit growth."
How do you view
Security-as-a-Service?
"There are partners who offer
service solutions. With a licence
from Milestone you also get an
ThomasLausten,vicepresidentsalesEMEA,MilestoneSystems:
"We are enabling convergence between security and IT"
events. In general I think many
know what we at Milestone do,
and that there is a huge interest
in the technology and the open
platform. But it is important that
we use the resources to explain it
in the correct way."
And which is the correct way?
"It is important for us to com-
municate that we are solution
oriented, not only surveillance
oriented. Furthermore, we are
very loyal to the channel and work
solely towards distributors, even
though we communicate to the
entire market."
Finally, how have you
found your first few months
at Milestone?
"It has been very good. Milestone
is a very exciting company and my
job is a true challenge, which is
both fun and inspiring." n