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14.10.14 15:42
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Business PeoPle
New CEO at
Siemens Building
Technologies Division
Siemens' Building Technologies
Division will have a new CEO on
January 1, 2015. Matthias Rebel-
lius (49) is succeeding Johannes
Milde (61), who is resigning as
Division CEO at the end of this
year. Milde will continue to sup-
port the company for some time
to come.
Previously CEO of the Buil-
ding Technology Division's Fire
Safety and Security Business
Unit, Rebellius currently heads
the Division's Americas Region.
"Matthias Rebellius knows
the building technologies bu-
siness extremely well from
both a global and a regional
perspective. I'm pleased that
we've been able to find an expe-
rienced Siemens expert to take
over from Johannes Milde. I'd
also like to thank Mr. Milde for
his outstanding work at Building
Technologies. He's led the Divi-
sion successfully for more than
seven years," said Roland Busch,
member of the Managing Board
of Siemens AG.
Matthias Rebellius.
to improve both service and sales,
not just security, to deliver a real
return on investment.
"The use of cloud-based video
systems has shown an increase
in interest from UK retailers and
so too has the interest around
non-security applications. Nearly
half (49.9%) of respondents were
interested in queue management
and people counting (49.2%)
as new tools to improve both
operational sales and marketing
performance.
"As well as the rise of non-
security applications, big data,
cloud and mobile technologies
are all trends that are impacting
on the retail sector. As network
video is an open platform solu-
tion and can seamlessly allow
integration with these technolo-
gies, it can help to maximise the
return on in-store video invest-
ment by extending its use beyond
pure surveillance into a business
optimisation tool."
Professor Joshua Bamfield, di-
rector at CRR added: "The survey
clearly highlights the continued
move towards IP-based camera
systems across the retail sector, a
growing trend that is driven by the
need for HD-quality images and
the increased adoption and use of
business-focussed analytics two
areas where IP systems demon-
strate a clear advantage over older
technologies. It further suggests
that retailers continue to ap-
preciate the added benefits that an
IP-based system can deliver which
is evident in the high convergence
rate each year."
The `CCTV in Retail' survey
was commissioned by global mar-
ket leader in network video, Axis
Communications and was run in
conjunction with the Centre for
Retail Research in Nottingham.
Now in its fourth year, it surveyed
2,200 retailers both large and
small from a wide variety of sec-
tors and attracted 673 responses
from retailers in the UK, Ireland,
Denmark, Finland, Norway and
Sweden.
The research was carried out by
the CRR between July and August
2014 and follows similar Axis-
commissioned surveys in 2013,
2012 and 2010.
quarter (24.2%) said that their
main reason for using CCTV is
to prevent or investigate theft and
a huge 80% of respondents cited
prevention of internal or external
theft and better safety as the main
driver for the use of CCTV.
"The UK as a whole has
embraced the benefits that CCTV
can bring and the country's retail-
ers are no exception. 22% of those
surveyed stated that the main
benefit of CCTV was to reduce
theft with an estimated average
fall in loss of 15% the highest
prediction in northern Europe and
up on the previous year. Couple
this with the fact that 14% of
respondents cite `quality of image'
as an important driver for the use
of network video a 40% increase
on the previous year and it's
clear to see that the high defini-
tion images that network video
can offer, are critically important
for retailers in driving down theft
and improving safety."
The survey also asked respond-
ents about their attitudes toward
potential future application
systems and networks for digital
surveillance, including non-secu-
rity issues. Over a quarter (27%)
cited `integration with business
intelligence applications' as the
main reason for adopting network
IP the highest in the UK and
across northern Europe.
"High street stores are still the
origin of most retail transactions
but carry the highest overheads,
so the need to reduce cost and
complexity of in-store surveillance
systems and, at the same time,
`sweat the assets' further, is vital.
This is where network IP really
has the advantage as it can be used
According to the latest an-
nual Centre for Retail Research
(CRR) survey into the use of
CCTV in retail commissioned
by Axis Communications, the
global market leader in network
video over 60% of UK retailers
are planning to adopt network IP
in the next three years and nearly
a third have adopted it already, up
from a quarter in 2012.
Of the 278 UK retailers that
responded, encompassing some
20,350 stores, the data showed
that 92.8% currently use CCTV.
Of these, 32.1% have already
upgraded to network IP technol-
ogy representing a 2.5% rise in
take up from the previous year's
figures. This trend is even more
pronounced across the wider
northern European region, with
58.5% (weighted average) of
analogue users now planning to
switch to network IP represent-
ing a significant increase of 17%
on 2012 figures.
The survey, now in its fourth
year, polled 2,200 retailers, and
received 673 respondents from
across northern Europe. The
results of the survey were recently
presented at the Retail Fraud
Show in Leicester by Atul Rajput,
regional director, northern Europe
at Axis Communications and
Professor Joshua Bamfield, director
at the CRR.
Reacting to the results, Atul
commented: "The migration from
analogue CCTV to network IP
continues to be of huge impor-
tance to the retail industry with
the majority of UK retailers
(60.3%) now planning to convert
in the next three years, with over
three quarters (77.1%) of those
owning a retail estate of between
26 and 500 stores. This is there-
fore likely to be the biggest single
factor impacting on retail security
as digital surveillance and network
video become the standard.
Certainly for the UK, I believe
that the migration to network IP
has become the norm and it is no
longer a question of `if' but `when'
the technology will be adopted.
"The survey suggests that
customer theft is still the biggest
security challenge facing retail-
ers at the moment, as nearly a
Survey reveals
strong trend towards IP
Atul Rajput, regional director, northern
Europe at Axis Communications.