High quality
It was not only the products on show that
proved the show´s professional level, but also
the quality of the visitors. "The quality of
the visitors has been very high, and that is
the most important thing for us," said Jens
Moller, product manager at Assa Abloy.
Helene Brandi, marketing project manager
at Pelco by Schneider Electric agreed: "A
lovely show. It was very well arranged and the
banquet was great. We are very satisfied with
our stand and the leads we got," she said.
Radio ads
Additionally the organiser of SecurityUser
Expo the Swedish publishing company AR
Media International was very happy with
the show and the overall focus on the Dan-
ish security market. "We have put a record
amount of effort on marketing the show and
getting the best visitors to Copenhagen and
SecurityUser Expo. We have had ads in several
trade magazines, traditional magazines, digital
media and we also ran radio ads on several sta-
tions in Denmark. Since so many exhibitors
really liked the arrangement it seems like we
succeeded with this focus. The show has also
worked out really well for us logistically. We
will now evaluate the show in detail and make
it even better in 2015," said Lennart Alexan-
drie, CEO of AR Media International.
SikkerhedsBranchen, the Danish trade
organisation for safety and security, shared
Alexandrie´s view. "SecurityUser Expo was
a step in the right direction. The number of
visitors was good and the quality even better
than we expected. Denmark needs an event of
this calibre which brings the industry together
while attracting end users," said Kasper Skov-
Mikkelsen, CEO of SikkerhedsBranchen, a
partner to SecurityUser Expo. n
SecurityUser Expo is Denmark´s
biggest exhibition in security and fire
safety. SecurityUser Expo 2013 was organised
by AR Media International from the 17th
19th of September 2013 and took place in the
Carlsberg TAP1 hall, in the old brewery area of
Carlsberg in Copenhagen.
The exhibition as well as the conferences
highlighted the advantages of investing in secu-
rity in private as well as in public enterprises.
The target groups for SecurityUser Expo are
all those who currently or in the future will
make use of the products or services of the
security industry. Focus is thus put on the end
users. The show of course attracted all routes
to market from manufacturers, distributors,
wholesalers and systems integrators to installers
and consultants.
Conference and gala
The SecurityUser Expo conferences focused on
different vertical markets, for example security
in retail business, in banks and financical in-
stitutions, in transport, events and stadiums or
in community services. On the evening of the
18th of September after the second exhibition
day, a gala dinner with entertainment was held
in the Carlsberg Visitors Centre & Museum.
Two security industry awards were presented as
well: Danish security company of the year and
Danish head of security of the year.
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security
events / preview
990
companies from
54
countries
21,549
visitors from
116
countries
attended the record breaking
show this year.
Book your stand now & be part
of the region's foremost trade
show for Security, Safety and
Fire Protection next year!
www.intersecexpo.com
January 19 21, 2014
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Successful SecurityUser Expo in Copenhagen
attracted more than 3,000 visitors
The Danish security exhibition
SecurityUser Expo in Copenha-
gen resulted in a very successful
arrangement. With 3,192 unique
visitors the show became the most
visited security exhibition ever in
Copenhagen, and the 100 exhibi-
tors seemed very content.
With 3,192 unique visitors SecurityUser Expo became the most visited security exhibition ever in Copenhagen.