The global physical security market is projected to
grow from 120.79 billion US dollars in 2025 to 151.50 bil-
lion US dollars by 2030, at a CAGR of 4.6 per cent dur-
ing the forecast period, according to the latest findings
from research company, Marketsandmarkets.
The rise in security breaches
and malicious attacks in areas
like transportation, healthcare,
government, and commercial
buildings is increasing the need
for stronger physical security.
Organisations are now focusing
on real-time protection, from
controlling access to preventing
threats across their facilities, ac-
cording to the report.
Investing in modern
solutions
The threat landscape is becom-
ing more complex, with attackers
using a combination of physical
intrusions and cyber techniques,
along with insider threats,
unauthorised drone activity, and
coordinated break-ins at sensi-
tive locations like hospitals and
airports. To address these risks,
businesses are investing in modern
solutions such as integrated access
control systems, smart sensors,
and AI-powered surveillance that
enhance safety without disrupting
operations, Marketsandmarkets
stresses.
Video surveillance still
takes the major share
Expanding needs for real-time
monitoring, crime prevention,
and upgrading public safety across
commercial, government, and
infrastructure sectors are driving
demand for video surveillance
systems. IP cameras and video ana-
lytics now provide functionality
much more advanced than mere
recording, like providing action-
able insight in the form of motion
detection, face recognition, and
behavioural analysis.
Integrated into smart infra-
structure, these solutions provide
real-time awareness of vehicles,
machinery, and building perim-
eters. With increasing security
threats and operational intelli-
gence moving to the centre stage,
deployment is increasingly taking
place in high-risk locations such
as banks, malls, transportation
centres, and public spaces.
Despite advancements in smart
and data-driven technologies,
video surveillance still remains
a vital component in preventing
security incidents and enhanc-
ing proactive threat management
across sectors.
Deterrence, detection and
rapid response capabilities
With expansive assets and complex
infrastructure, large-sized business-
es are more vulnerable to physical
attacks, driving their strong reli-
ance on advancing their physical
security systems. To address these
vulnerabilities, such as unauthor-
ised access to data centres, insider
threats, theft of valuable equip-
ment, tampering with operational
systems, or targeted attacks on
executive facilities, large enter-
prises demand integrated physical
security frameworks that combine
deterrence, detection, and rapid
response capabilities.
AI, IoT, and real-time
analytics
Large enterprises typically allocate
high budgets for security, enabling
them to deploy integrated solu-
tions powered by AI, IoT, and real-
time analytics. Moreover, the need
to meet regulatory requirements
and protect brand reputation
further drives their investment in
robust, enterprise-grade physical
security systems, according to the
report.
Global physical security market to
surpass 150 billion dollars by 2030
Expanding needs for real-time monitoring, crime prevention, and upgrading public safety
across commercial, government, and infrastructure sectors are driving demand for video
surveillance systems.
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Security Technology
Market
Newport Pagnell, Buckinghamshire (UK)
The transition to cloud technology and the rise of artifi-
cial intelligence in video surveillance are the two main
macro trends identified in the "World Market for Video
Surveillance Hardware and Software 2025 Edition"
report from Novaira Insights.
The US and Canadian markets are
leading the shift towards cloud-
based solutions, with significant
growth in recurring cloud video
management software revenues.
Better video analytics
performance
Additionally, AI technologies
are enhancing video analyt-
ics performance, approaching a
majority of new camera shipments
to include deep learning powered
video analytics capabilities on
their embedded chipsets. This
plus the renewed drive towards
system wide intelligent automa-
tion is propagating AI use across
surveillance systems, according to
the report.
High growth in
emerging markets
The report forecasts a compound
annual growth rate (CAGR) of
8.1 per cent for the global market
excluding China from 2024 to
2029. This growth is driven by
robust expansion in emerging
markets such as India, Latin
America, and the Middle East,
along with increased demand for
cloud solutions in established
markets like North America and
Western Europe. Novaira Insights
estimated the global market for
video surveillance equipment to
be worth 25 billion dollars in
2024.
The biggest video trends: AI and cloud technology