1 2 · d e t e k t o r i n t e r n a t i o n a l
features. A question has therefore
been raised: Will there continue
to be a market for video analytics,
or will all applications simply be
offered for free? As the market
reaches this fork in the road, it's
clear that vendors can no longer
charge for basic algorithms. That
said, in 2014, the market for
video surveillance devices with
chargeable VCA will remain a vi
able market in applications where
the enduser needs advanced
reliable analytics.
9. Security cameras
to make some noise in 2014
More than 70 percent of network
cameras shipped globally in
2013 had either unidirectional or
multidirectional audio capability,
according to a new analysis from
IHS. However, the consensus
from security systems integrators
is that these capabilities are rarely
used. Nonetheless, with increas
ing awareness of embedded audio
analytics and even sound source
localisation, market penetration
could be about to rise. With
much of the technology already
available and the constant need
to differentiate products and
increase system efficiency, IHS
predicts that the market will see
greater emphasis on the audio
capabilities of video surveillance
systems in 2014.
10. Video surveillance ven-
dors to enter new markets
Contrary to popular belief, the
physical security market is not
consolidating, at least not in
the near future. However, video
surveillance vendors are begin
ning to look at new markets
as they invest the profits made
from years of fast market growth.
Following the announcements of
new products from companies
like Milestone Systems and Axis
Communications and new ser
vices from Hikvision and Dahua
during 2013, IHS expects this
trend to continue into 2014 with
more new product and service
announcements from network fo
cused security companies, as they
seek to add new revenue streams
to their portfolio. n
ticular, the cameras are predicted
to gain market share in verticals
such as retail, airports and casinos,
where monitoring wide indoor
areas is a key requirement of the
video surveillance system.
6. Power over ethernet:
watt's the story?
As the transition towards network
video surveillance continues,
increasing focus is being placed on
the supporting network infrastruc
ture, and a crucial element to this
is power. Recent developments
in power over Ethernet (PoE)
standards and products make the
technology a much more viable
option for security managers.
Looking forward, IHS expects
that security camera manufactur
ers will expand and develop their
portfolios of lowpowered cameras
to conform to the POE+ standard.
Technologies that overcome the
distance limitations of Ethernet
and POE also will find general
market acceptance.
7. Is it time for a different
view on live video and
mobile access?
Following the events of the
school shooting in Sandy Hook
12 months ago, there has been
renewed focus on the idea of
facility security managers securely
sharing live video footage with law
enforcement in the event of an
incident. The technology needed
to provide this already exists, yet
issues over ongoing cost and
more importantly, who pays for
the system have meant that mar
ket penetration has been limited.
However, with costs dropping and
a refocus on protection of assets
of both the physical and human
kind in the postSandy Hook era,
2014 could be the year where live
streaming of video surveillance
to law enforcement becomes the
norm.
8. Video analytics market
reaches a fork in the road
For some time now, video
surveillance device vendors have
been embedding lowend video
analytics applications in their
devices and offering them as "free"
cloud is becoming increasingly
popular, especially as the telecom
infrastructure matures. As network
bandwidth improves and network
product pricing declines, cloud
based video surveillance solu
tions are drawing the attention
of more suppliers. While a cloud
based solution is not a compul
sory choice, it does represent a
great opportunity to leverage the
massive demand for civil video
surveillance. With more attention
and an increasing customer base,
IHS predicts that cloud based
video surveillance solutions will be
defined by the value created in the
applications it offers to custom
ers. With more than 1 billion
potential users in China, getting
the right mix of product and se
curity features will be a successful
combination.
4. Thermal cameras
hit the commercial market
IHS forecasts that the video
surveillance product market that
will see the largest average selling
price (ASP) decline during the
next few years will be the un
cooled thermal camera market.
While the number of uncooled
thermal camera units shipped to
the commercial security industry
suggests that the market has not
yet been commoditised, increased
competition, new products and
new enduser markets will mean
2014 is a breakthrough year for
the technology.
5. Panoramic cameras
providing the full picture
The big video surveillance camera
category winner in 2014 will
be 180/360 degree panoramic
network cameras, with global unit
shipments forecast to increase by
more than 60 percent yearon
year, according to IHS. In par
1. Video surveillance:
the star markets for 2014
IHS has been researching the
video surveillance equipment
market for more than 10 years.
During this time, the market has
grown quickly, most years at a
double digit rate. The year 2014
will be no exception. IHS forecasts
that the global market will grow
by more than 12 percent. Within
the global market, IHS has identi
fied fixeddome and 180/360
degree network cameras as the
fastest growing product segments,
and the city surveillance and utili
ties/energy sectors as the vertical
markets to watch.
2. Big data: crowd sourcing
video surveillance and social
media analytics
The prevalence of smart phones,
with cameras and internet con
nectivity combined with social
media apps such as Vine or Insta
gram has led to the first "crowd
sourced" data collection for an in
vestigation in 2013, following the
Boston Marathon bombings. Now
that the trend has begun, IHS pre
dicts it is likely that police forces
will increasingly request, and need
to manage, crowd sourced video
surveillance data. While this will
allow law enforcement agencies to
react more quickly, especially with
the use of social media monitor
ing, it will also create data analysis
and manipulation challenges.
Meeting these challenges will
provide systems integrators and
software vendors with a new op
portunity to create solutions that
improve police incident responses
in 2014 and beyond.
3. Cloud based video
surveillance opens
markets in China
In China, the concept of the
security
technology market
Tenvideosurveillancetrendsfor2014
Englewood, Co (USA)
IHS has recently released its fifth annual white paper
on the key trends for the video surveillance indus-
try. 2014 is all set to be another exciting year for the
industry, with big data, thermal cameras, embedded
audio capabilities and the rise of the cloud in China
just a few of the trends to watch out for during the
next 12 months.